Aim and Scope
In May 2017 the DAAD Cairo Office hosted its first Economy Cluster event. COSIMENA organised a roundtable on Science and Business to discuss the developments and challenges regarding the cooperation between academia and the private sector in Egypt.
Creating a Fertile Ground for Innovative and Successful Organisations: Innovation Culture - Best Practices of Firms in Germany
7th October 2018 - at 6pm
Innovation has long been a topic which was only relevant for people working in research and developing departments. Today, however, as corporate strategies focus more and more on innovation leadership, the whole corporation – from marketing to production and procurement - is challenged to become innovative. An important ground for changing and turning the whole corporation into innovation leadership is an innovative organisational culture. An innovation culture in a firm creates an open and fertile ground for new products, new services and business models.
In the light of collaborations in the fields of research and to generate cooperation and new projects between Arab and German academics, Prof. Dr. Michael Stephan from Philipps-Universität Marburg will be giving a lecture under the title
“Creating a Fertile Ground for Innovative and Successful Organisations: Innovation Culture - Best Practices of Firms in Germany”.
In his lecture, Prof. Stephan portrays and analyses best practice cases of German firms which have achieved superior innovation performance and success by an innovative organisational culture. Lessons for Egyptian firms will then be developed and discussed in the latter part of the presentation.
How to Apply?
To attend, please register through the following link www.daad.eg/innovation-culture after which you should receive a confirmation e-mail.
COSIMENA (Clusters of Scientific Innovation in the Middle East and North Africa) is the DAAD Cairo Office’s regional initiative that aims to ensure more intensive networking between researchers of the region and Germany and intends to facilitate the access to the German higher education and research landscape.
The event is organised in collaboration with the Philipps-Universität Marburg liaison office in Cairo.
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COSIMENA launched the Economy Cluster in collaboration with the German-Arab Chamber
23rd May 2017
On Tuesday, 23 May 2017, the DAAD and the German-Arab Chamber (AHK) joined forces to kick off COSIMENA’s Economy Cluster with a roundtable on science and business. More than 50 representatives from the DAAD, the AHK, and Egypt’s research and industry sectors came together at the DAAD premises in Cairo to discuss developments and challenges regarding cooperation between academia and the private sector in Egypt. As the representative of the German Embassy in Egypt, Rauia Toama welcomed the guests and expressed her gratitude to the Egyptian business sector for having taken the initiative to propose this meeting. The roundtable, as she emphasised, should be embraced as an opportunity to foster cooperation among critical stakeholders. COSIMENA and the DAAD could offer a platform for such cooperation, but input from the assembled experts would be crucial, agreed Dr Roman Luckscheiter, head of the DAAD Office Cairo. Andreas Hergenröther, CEO of the German-Arab Chamber of Industry and Commerce, joined in remarking that Germany could serve as an example of such successful cooperation, and the AHK could offer its services and expertise on the topic.
The first of the two roundtables of the afternoon tackled cooperation between industry and academia in higher education. Dr Wolf, Assistant Professor at the Technical University of Berlin, introduced the topic by providing insight into the Germany’s experience in TVET. His keynote address emphasised that the introduction of a dual training system is not an endeavour that can be realised through government effort alone, but additionally requires dedication from businesses as well as significant support from society. The young business entrepreneurs who were present agreed that a wider institutional effort must be undertaken to stimulate cooperation as well as to raise students’ awareness for the concept of innovation early on. While the participants agreed that the business sector should become significantly more active in, and take more responsibility for, the education of prospective employees, representatives of the education sector described some fundamental ways in which education programmes have already begun responding to the demands of industry and the economy. Businesses are increasingly involved in setting qualification frameworks and interdisciplinarity has recently emerged as a quality of educational programmes. Still, it seems that major challenges remain for the realisation of dual training programmes, including a societal resistance to vocational training programmes as well as businesses’ fear of the risks involved in investing in students. At the end of the first roundtable, all participants recognised that developing success stories of cooperation between academia and business in the higher education sector is of utmost importance for a holistic remodelling of the system supported by political and societal forces.
Cooperation in research and development constituted the topic of the second roundtable of the afternoon. A short presentation of the Fraunhofer Institute by Dr Mona El-Tobgui, a successful model for cooperation between industry and academia, illustrated the fact that a successful cooperation can only emerge from a working model in which academia supports businesses in their research rather than taking over their tasks. Academia’s role must continue to be scientific innovation, while industry should work on its application. With this distinction of roles, successful partnerships can be built in which businesses provide for commercial success based on the scientific findings generated by academia.
Under Horizon 2020, the EU ran a prototype model to incentivise such collaboration by inviting academia and businesses to propose joint projects for which funding would then be provided. In the specific context of Egypt however, participants of the roundtable remarked that establishment of a framework for cooperation and clarification of the laws surrounding it would be prerequisite to organising joint initiatives. According to experts at the table, the pharmaceutical sector in particular – the best performing sector in Egypt – requires changes in regulation to facilitate advances in research and development. The roundtable ended with various offers of cooperation from universities such as TU Berlin El Gouna or the AUC, as well as a clear motivational message to young entrepreneurs in particular to keep trying to enter into cooperation with academic research institutions.
The roundtable has once more highlighted the benefits that can be reaped from an exchange between stakeholders. In order to enhance the much-needed collaboration between industry and academia, it has proven crucial to enter into a constructive conversation about best practices and the specific needs of the sectors. In particular, the roundtable brought to light young entrepreneurs’ power and drive for innovation, which can be utilised in transforming the Egyptian research and business landscape that lies ahead.
|Function||Master’s degree holder in Information Systems|
|Institution/Faculty and University||Arab Academy for Science, Technology and Maritime Transport (AASTMT)|
|Research Fields of Interests||Business Informatics, Big Data, Data Mining, Predictive Analytics, Decision Support Systems, and Cloud Computing|
|Short Profile||Horeya received a bachelor’s degree in Management Information Systems (College of Management and Technology) with 3.86/4.00 GPA (Excellent with Honor) that placed her the second rank in the department, and a Master’s degree in Information Systems (College of Computing and Information Technology) with 3.88/4.00 GPA (Excellent), both from Arab Academy for Science, Technology, and Maritime Transport (AASTMT), Alexandria, Egypt, in 2012 and 2016 respectively.
Her Bachelor’s thesis titled “Egyptian Presidential Election System”, that proposed an online voting system for the Egyptian presidential election 2012. This system overcomes the traditional voting processes and election procedures.
In her Master’s thesis, she focused deeply in the science of knowledge discovery to support predicting and diagnosing mental disorders efficiently to deal with the overlapping of mental symptoms, the thesis titled “Data Mining Classification Models for Enhancing Mental Disorders Diagnostic Systems”. A paper of this work has been published and entitled “A Random Forest Model for Mental Disorders Diagnostic Systems”.
She was working as a Coordinator of Information Technology department and Information Technology Teacher in the deanery of International Educational Programs at AASTMT, from 2012 to 2017. She plans to pursue a Ph.D. degree in the Informatics field, especially in Business, Economics, and Political aspects.
|Institution/Faculty and University||Marburg University, Germany|
|Research Fields of Interests||Economic Development, Decent Employment, The potential growth of renewables as main sources of energy in MENA|
|Short Profile||Marina Soliman is a young professional in the field of Economics. She made her bachelor degree at faculty of economics and political science at Cairo university (2008-2011). Then started a master degree with special focus on Economic Development of the Middle East and North Africa (MENA) at Marburg University in Germany (2014-2017). Her master thesis highlights essential methods of generating decent jobs in the MENA. These methods are highly based on lessons learnt from the impressive sustainable inclusive growth achieved by the Asian tigers.
During her Master studies she pursued professional opportunities to put the theories learnt into practice. First internship opportunity was by GIZ in Wiesbaden, Germany (08.2016-02.2017) where she explored ways of enhancing employment services for youth in the MENA and SSA regions. The second internship was by Sequa in Bonn (04.2017-07.2017). The project targets promoting developing countries’ exports Germany to European market in general.
Sherouk El Shershabi
|Function||Research and development manager|
|Institution/Faculty and University||Arab Academy for Science, Technology & Maritime Transport|
|Research Fields of Interests||Smart Green manufacturing, sustainable development, water treatment in industrial, smart cities, IOT in solving problems, Wastewater Treatment with special Production, saving energy and recycling in production cycles, Reducing Water Pollution in Textile Production, merging industry 4.0 with green manufacturing concept, human computer interaction in fourth industrial revolution era|
|Short Profile||She believed in early stage that technology can solve world problems by connecting researches with latest technology in the targeted markets and strategy to implement with main interest in green smart manufacturing smart cities IOT industry 4.0.
She started with self-taught programming languages data base network and security with certificates in each while she graduated in Post graduate studies in Electronic business management from Arab Academy for Science, Technology & Maritime Transport with honors.
She worked her way up to the management positions and has been invited to globally established tech startups.
She led teams in different countries and lead partnerships in an open channel with NGOs governmental and private sector institutions
with different certificates on how to emerge technology with argument reality how technology like IIOT data science big data will change the world, High availability and disaster recovery using technology in addition to programming security database business and analytical certificates.
12 years in digital transformation global consultation project management, Industrial, technology researches and voluntary researches to solve business, social and environmental problems.
Solid experience leading initiatives in Identify futuristic technology and industry trends and develop research strategies for future network areas connect researches with applicable plan to develop and implement a technology solution.
International Experience partnering leading projects teams in +5 EMEA countries
+8 Strategic leadership Building and motivating teams globally.
Earned big names trust BMW group Germany, SAP, Oracle RWTH technology center in Aachen with long list in EMEA
Holding such positions as a head of R&D product ownership, delivery and business development, change, Consultation Project management, Emerging technology monitoring, Sustainability Assessment, Data Analysis, Relationship management.
|Function||Telecommunications Engineer, Master in Information System techniques, PhD Candidate|
|Institution/Faculty and University||National Engineering School of Tunis, University of Tunis El Manar|
|Research Fields of Interests||Information Technology, Smart technologies and Networking
(Wireless and Gigabit communications), IT in Health, Data
Analysis and Machine Learning, Artificial Intelligence, IoT
|Short Profile||I have studied Telecommunications and Information systems and I have
worked as network Engineer with Hewlett Packard Enterprise. I am
interested in Implementing IT in Health field and analysing data through
machine learning methods. I have also worked toward millimeter waves
communications and antenna design for Gigabit communications.